Consumer-configurable alternative advertising reception with incentives

A computer program product, comprising:

• a non-transitory computer readable storage medium having computer readable program code embodied therewith, where the computer readable program code when executed on a computer causes the computer to:
• transform, at a first content viewing device, an original advertisement into a transferrable incentivized deferred advertisement that itself comprises, as added encoded data elements, (i) a configured incentive, (ii) a configured incentive time period within which to obtain the configured incentive, and (iii) a reporting instruction that causes an alternative content viewing device to report advertisement viewing back to the first content viewing device;
• and
• transfer the transferrable incentivized deferred advertisement, that comprises the added encoded data elements, to the alternative content viewing device.