US 2017/0366848 A1 · DELIVERING CONTENT

Abstract

A content delivery system comprising: a communications network; a media component connected to the communications network, the media component configured to deliver content for consumption at user devices connected to the communications network; an engagement monitoring component configured to monitor user engagement with auxiliary content played out at the user devices; a storage component which holds engagement monitoring data in association with user identifiers of users of the content delivery system; a content control module configured to receive from a user device a request for content data, the content control module being operable to selectively deliver enhanced content data based on the engagement monitoring data held in association with a user identifier associated with a user of the user device.

Claims24

Dependent claims

A content delivery system comprising:

a communications network;
a media component connected to the communications network, the media component configured to deliver content for consumption at user devices connected to the communications network;
an engagement monitoring component configured to monitor user engagement with auxiliary content played out at the user devices;
a storage component which holds engagement monitoring data in association with user identifiers of users of the content delivery system;
a content control module configured to receive from a user device a request for content data, the content control module being operable to selectively deliver enhanced content data based on the engagement monitoring data held in association with a user identifier associated with a user of the user device;
wherein the content data is metadata associated with a piece of media content stored by the media component, the metadata enabling the user access to consume the piece of media content when processed by the user device, and the enhanced content data is metadata enabling the user access to consume an enhanced version of the piece of media content stored by the media component when processed by the user device.

3 more elements

Dependencies are inferred from the claim text.

Delivering content

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Delivering content

Life of this patent

Abstract

Claims24