Interest information analysis method using scroll pattern and apparatus using the same
AssigneeSK Planet Co., Ltd.
InventorJu-Tae KIM
Life of this patent
Estimating the term…
Abstract
Disclosed herein are an interest information analysis method and an apparatus using the same. The method and apparatus are configured to extract a target screen from a user terminal in consideration of scrolling speed, calculate a degree of interest in content information included in the target screen in consideration of multiple split screens corresponding to the target screen and a user touch area, and analyze information about interest of the user by arranging multiple pieces of content information acquired from the user terminal based on the degree of interest. Accordingly, information about interest of the user or a field of interest to the user may be analyzed without referring to a definite intention expressed by the user.
Claims10
An interest information analysis method using a scroll pattern, comprising:
- extracting a target screen from a user terminal in consideration of scrolling speed;
- calculating a degree of interest in content information included in the target screen in consideration of multiple split screens corresponding to the target screen and a user touch area;
- and
- analyzing information about interest of the user by arranging multiple pieces of content information acquired from the user terminal based on the degree of interest.
An interest information analysis apparatus using a scroll pattern, comprising:
- a target screen extraction unit for extracting a target screen from a user terminal in consideration of scrolling speed;
- a degree-of-interest calculation unit for calculating a degree of interest in content information included in the target screen in consideration of multiple split screens corresponding to the target screen and a user touch area;
- and
- an interest information analysis unit for analyzing information about interest of the user by arranging multiple pieces of content information acquired from the user terminal based on the degree of interest.
Dependencies are inferred from the claim text.