Brand-Based Product Management
AssigneeMimeo.com, Inc.
InventorsJames P. Simpson, David Jacques Uyttendaele, Craig Jacobs
Life of this patent
Estimating the term…
Abstract
A solution for managing branding for an entity is provided. The solution can generate a brand style guide by analyzing electronic entity identity resources, which are representative of one or more branding strategies for the entity. The analysis can include extracting entity brand attributes from each electronic entity identity resource. Illustrative entity brand attributes can include one or more of: image data, font data, color data, or text. An ad hoc style guide, which can include at least one branding strategy for the entity can be generated and provided for presentation to a user.
Claims20
A computer-implemented method of managing branding for an entity, the method comprising:
- generating a brand style guide on a computer system, wherein the generating includes:
- the computer system identifying a set of electronic entity identity resources representative of at least one brand for the entity;
- the computer system extracting entity brand attributes from each electronic entity identity resource in the set of electronic entity identity resources, wherein the extracting includes extracting at least one of:
- image data, font data, color data, or text, from the electronic entity identity resource;
- the computer system automatically generating an ad hoc style guide for the entity using the extracted entity brand attributes, wherein the ad hoc style guide includes at least one branding strategy for the entity;
- and
- the computer system providing the ad hoc style guide for presentation to a user.
A computer system for managing branding for an entity, the computer system comprising:
- a set of computing devices configured to generate a brand style guide by performing a process including:
- identifying a set of electronic entity identity resources representative of at least one brand for the entity;
- extracting entity brand attributes from each electronic entity identity resource in the set of electronic entity identity resources, wherein the extracting includes extracting at least one of:
- image data, font data, color data, or text, from the electronic entity identity resource;
- automatically generating an ad hoc style guide for the entity using the extracted entity brand attributes, wherein the ad hoc style guide includes at least one branding strategy for the entity;
- and
- providing the ad hoc style guide for presentation to a user.
A computer system for managing branding for an entity, the computer system comprising:
- a set of computing devices configured to generate a brand style guide by extracting entity brand attributes from a set of electronic entity identity resources in the set of electronic entity identity resources, and generating the brand style guide for the entity using the extracted entity brand attributes, wherein the brand style guide includes at least one branding strategy for the entity;
- and
- a set of computing devices configured to manage entity products for the entity using the brand style guide, wherein the managing includes enabling a third party user system to utilize data corresponding to the brand style guide and evaluating entity products for compliance with the brand style guide.
Dependencies are inferred from the claim text.