Car rental system and method via price adjustment

A car rental system through price adjustment, comprising:

• a price adjustment server configured to collect a desired car model, price and demand during the specific period within a predetermined area from the search database, to analyze a demand and schedule of the user, a desired price category of the user, a real-time total stock of the car-rental company and a base price as variables based on supply information of available rental cars of the car-rental company and the base price of the car-rental company through a rental-car management unit for delivering rental-car management information to calculate a price, and to provide an adjusted rental price to the user along with the search result;
• and
• a user terminal configured to request price comparison search for an available rental car including a rental price of a rental car of a desired model to be rented by the user during the specific period from the price adjustment server through a communication network,
• wherein the price adjustment server includes:
• a search processor configured to receive, from the user terminal, the request for price comparison search for the rental car of the desired model to be rented during the specific period, requests search data of a rental date and time, a return date and time and car classification from the rental-car management unit, and to provide the model and price of the car as a search result in real time;
• a data loading unit configured to load the search data of the rental date and time, the return date and time and car classification searched by the user terminal, user information, a search time of the user, data on a search result and final payment of the user from the search database;
• a quantity management unit configured to store the quantity of cars when users search for cars and when cars are rented and to store and manage a total stock and a rate of sales of cars;
• a pattern analyzer configured to use a rental period according to a weekend or weekday, the number of cars rented on a day of search, the number of cars of a model selected by the user rented on the day of search, reduction in number of remaining cars in one hour from a search time, and an average price of car-rental companies on the day of search as variables, with respect to the demand and schedule of the user who requests price comparison search, a user input value for the desired price, to calculate the rental price of the rental car;
• and
• a base price management unit configured to set and store a base price of the sale car of each car-rental company and a range from a minimum price to a maximum price;
• and
• a price adjuster configured to apply a price calculated using the variables set by the pattern analyzer within the range of the base price to adjust the price.