Systems and methods for skinning an application with interactive content

A system for skinning an application with content, comprising:

• a data processing system comprising a network interface, a graphical user interface, and a processor executing an application and a hooking component;
• wherein the network interface is configured to receive, from a content provider over a data network, a replacement asset associated with a tag specifying an event type;
• wherein the graphical user interface is configured to display an initial asset of the application;
• wherein the hooking component is configured to:
• determine that an event corresponding to the event type occurred during execution of the application, and
• select the replacement asset associated with the tag specifying the event type, responsive to the determination that the event corresponding to the event type occurred;
• and
• wherein the graphical user interface is further configured to display the selected replacement asset in place of the initial asset, responsive to the determination that the event corresponding to the event type occurred.

A non-transitory computer readable storage medium storing instructions to skin an application with interactive content that, when executed by a processor, cause the processor to:

• receive, from a content provider over a data network, a replacement asset associated with a tag specifying an event type;
• display an initial asset of an application at a graphical user interface;
• determine, using a hooking component, that an event corresponding to the event type occurred during execution of the application;
• select, using the hooking component, the replacement asset associated with the tag specifying the event type, responsive to the determination that the event corresponding to the event type occurred;
• and
• replace the initial asset with the selected replacement asset for display by a graphical user interface, responsive to the determination that the event corresponding to the event type occurred.