Image forming apparatus

An image forming apparatus comprising:

• a conveying unit configured to convey continuous paper in a forward direction from an upstream side toward a downstream side and in a reverse direction from the downstream side toward the upstream side;
• an image forming unit configured to form an image on the continuous paper being conveyed in the forward direction by the conveying unit;
• a fixing unit configured to fix the image formed by the image forming unit onto the continuous paper;
• an adjusting unit configured to adjust the image forming unit while the continuous paper is conveyed in the reverse direction by the conveying unit;
• and
• a control unit configured to cause the conveying unit to convey the continuous paper in the reverse direction by an amount equivalent to a predetermined reverse conveyance distance to adjust the bottom edge of the image in a conveying direction to a position on an upstream side of the image forming unit after the image is fixed onto the continuous paper by the fixing unit, and cause the conveying unit to convey the continuous paper in the forward direction and cause the image forming unit to resume image formation after completion of the conveyance n the reverse direction.