Streaming unicast services to multiple user equipment

A base station comprising:

• a processor to allocate a service identifier to a first user equipment in response to the first user equipment requesting a unicast service that the base station is already providing to a second user equipment using the service identifier;
• and
• a transceiver to:
• transmit content for the unicast service for reception by the first and second user equipment based on the service identifier, wherein transmitting the content for the unicast service comprises transmitting scheduling information on a first physical downlink control channel (PDCCH) using the service identifier, and wherein the scheduling information comprises scheduling information for the content transmitted over a first physical downlink shared channel (PDSCH), and
• cyclically transmit a plurality of packets of the content over the first PDSCH using the service identifier so that the plurality of packets are retransmitted over the first PDCCH using the service identifier in response to completing transmission of the plurality of packets in a previous cycle.

A base station comprising:

• a processor to allocate a service identifier to a first user equipment in response to the first user equipment requesting a unicast service that the base station is already providing to a second user equipment using the service identifier;
• and
• a transceiver to transmit content for the unicast service for reception by the first and second user equipment based on the service identifier,
• wherein the processor schedules transmission of the content based on at least one of the group consisting of a first channel condition associated with the first user equipment and a second channel condition associated with the second user equipment,
• wherein the processor increases a priority associated with the unicast service in response to receiving a signal instructing the base station to allocate the service identifier to the first user equipment, and
• wherein the processor schedules the transmission of the content based on the priority associated with the unicast service.