Proactive content push for enhancing real-time service delivery via cloud

A mobile backend as a service (MBaaS) server, comprising:

• a computer processor;
• and
• a memory containing a program, which when executed by the processor, performs an operation for sending content to a mobile device, comprising:
• receiving, from an application executing on the mobile device, a request to access content;
• identifying, from a plurality of content items, at least a first content item responsive to the request;
• determining at least a second one of the content items based at least in part on the request, a context of the mobile device and feedback regarding at least one of the content items sent to the mobile device;
• generating a response to the request that includes at least the first content item and the second content item;
• and
• sending the response to the mobile device.

A computer program product, comprising:

• a non-transitory computer-readable storage medium having computer-readable program code embodied therewith, the computer-readable program code executable by one or more computer processors to perform an operation for sending content to a mobile device comprising:
• receiving, from an application executing on the mobile device, a request to access content;
• identifying, from a plurality of content items, at least a first content item responsive to the request;
• determining at least a second one of the content items based at least in part on the request, a context of the mobile device and feedback regarding at least one of the content items sent to the mobile device;
• generating a response to the request that includes at least the first content item and the second content item;
• and
• sending the response to the mobile device.