Method, apparatus, and computer-readable medium for content delivery

An apparatus for content delivery, the apparatus comprising:

• one or more processors;
• and
• one or more memories operatively coupled to at least one of the one or more processors and having instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to:
• receive a plurality of content items and target criteria corresponding to a target consumer of the plurality of content items;
• embed a plurality of metadata tags in the plurality of content items based at least in part on the target criteria;
• store the plurality of content items in a campaign data structure, wherein the campaign data structure defines a plurality of content paths linking the plurality of content items, wherein each content path in the plurality of content paths comprises a sequence of two or more content items in the plurality of content items, and wherein each content item is linked within the campaign data structure to one or more content paths in the plurality of content paths;
• transmit a content item in the plurality of content items to a user;
• select a content path from the one or more content paths linked to the content item within the campaign data structure based at least in part on one or more metadata tags embedded in a next content item in each of the one or more content paths and a user profile corresponding to the user;
• transmit information associated with the next content item in the selected content path to the user.

At least one non-transitory computer-readable medium storing computer-readable instructions that, when executed by one or more computing devices, cause at least one of the one or more computing devices to:

• receive a plurality of content items and target criteria corresponding to a target consumer of the plurality of content items;
• embed a plurality of metadata tags in the plurality of content items based at least in part on the target criteria;
• store the plurality of content items in a campaign data structure, wherein the campaign data structure defines a plurality of content paths linking the plurality of content items, wherein each content path in the plurality of content paths comprises a sequence of two or more content items in the plurality of content items, and wherein each content item is linked within the campaign data structure to one or more content paths in the plurality of content paths;
• transmit a content item in the plurality of content items to a user;
• select a content path from the one or more content paths linked to the content item within the campaign data structure based at least in part on one or more metadata tags embedded in a next content item in each of the one or more content paths and a user profile corresponding to the user;
• transmit information associated with the next content item in the selected content path to the user.