Distribution using social proximity

A method comprising:

• identifying a keyword in an electronic communication, the electronic communication comprising one of a group consisting of a query using an internet search engine the keyword associated with a product, a post on a social media site, and a post on a blog, the electronic communication associated with a target user, the product associated with product information;
• and
• in response to identifying the keyword associated with the product in the electronic communication associated with the target user:
• identifying a user profile associated with the target user in a profile database, the user profile comprising social data associated with the target user;
• identifying social contacts, associated with the product, in the social data associated with the target user, wherein contacts associated with the product are identified by at least one of having a purchase history including the product and knowledge of the product expressed in an electronic post, wherein the electronic post is one or more of a post on a social media site and post on a blog;
• sorting the social contacts into levels of proximity based on an analysis of the social data associated with the target user, the analysis of the social data comprising an analysis of social contact grouping and online interactions between the target user and the social contacts;
• ranking the contacts according to product association strength and target user proximity;
• identifying a reference contact based on the ranking of the contacts;
• and
• transmitting, to the target user, the product information and a notification indicating the reference contact, wherein the notification includes a variable and the reference contact is substituted for the variable at the time of transmission.