Segmented Advertising Database System
AssigneeADP, Inc.
InventorsScott Sheppard, Sandra Angevine
Life of this patent
Estimating the term…
Abstract
A method and apparatus for managing a personalization database. The computer system selects a number of segments of profile information about a user from a plurality of segments of the profile information about the user located in a human resources database. A record for the user in the personalization database is identified by the computer system, wherein an anonymized identifier for the user is used to locate the record. The number of segments selected is placed, by the computer system, into the record for the user in the personalization database, wherein a profile manager for the personalization database handles requests for information about users.
Claims25
A method for managing a personalization database, the method comprising:
- selecting, by a computer system, a number of segments of user profile information about a user from a plurality of segments of the user profile information about the user located in a profile database;
- identifying, by the computer system, a record for the user in the personalization database, wherein an anonymized identifier for the user is used to locate the record;
- and
- placing, by the computer system, the number of segments selected into the record for the user in the personalization database, wherein a profile manager for the personalization database handles requests for information about users, enabling personalization of content for the users.
An advertising system comprising:
- A personalization database;
- and
- a profile manager that selects a number of segments of human resources profile information about a user from a plurality of segments of user profile information about the user located in a profile database;
- identifies a record for the user in the personalization database, wherein an anonymized identifier for the user is used to locate the record;
- and places the number of segments selected into the record for the user in the personalization database, wherein the profile manager for the personalization database handles requests for information about users.
A computer program product for managing user profile information, the computer program product comprising:
- a computer-readable storage media;
- first program code, stored on the computer-readable storage media, for selecting a number of segments of the user profile information about a user from a plurality of segments of the profile information about the user located in a human resources database;
- second program code, stored on the computer-readable storage media, for identifying a record for the user in a personalization database, wherein an anonymized identifier for the user is used to locate the record;
- and
- third program code, stored on the computer-readable storage media, for placing the number of segments selected into the record for the user in the personalization database, wherein a profile manager for the personalization
Dependencies are inferred from the claim text.