Using cognitive computing to provide targeted offers for preferred products to a user via a mobile device

A computer-implemented method of presenting targeted offers for preferred products to a user via a mobile device, the method comprising:

• generating, via one or more processors, a shopping profile of the user, wherein the shopping profile includes a dataset indicative of shopping habits of the user;
• receiving, via the one or more processors, a location of the user's mobile device;
• identifying, via the one or more processors, that the location of the mobile device is within a threshold distance of a physical vendor location associated with a vendor;
• determining, via the one or more processors, that the vendor is a preferred vendor of the user based upon the dataset included in the shopping profile;
• when the vendor is a preferred vendor of the customer, identifying, via the one or more processors, commercial communications for products that are currently being offered by the preferred vendor at abated value;
• determining, via the one or more processors, which commercial communications are for preferred products for the user based upon the dataset included in the shopping profile;
• and
• when there are any preferred products currently offered by the preferred vendor and the mobile device is within the threshold vicinity of the physical vendor location, transmitting, via the one or more processors, the commercial communications for the preferred products to the user's mobile device.