Customer segmentation using customer voice samples
AssigneeInternational Business Machines Corporation
InventorLeho Nigul
Life of this patent
Estimating the term…
Abstract
Embodiments of the present invention provide systems and methods for customer segmentation. Customers can use mobile devices to interact with e-commerce retailers via Internet connections, in order to shop for products and services. E-commerce retailers aim to provide a more personalized shopping experience. Based on voice interactions with a customer, e-commerce retailers may apply embodiments of the present invention to store voice segments of a customer; assign voice segments to the customer; analyze the customer's spending behaviors; assign a customer segment to the customer based on the customer's spending behaviors; and generate offers to the customer based on the customer segment.
Claims20
A method for customer segmentation, comprising:
- receiving, by one or more processors, a first voice interaction from a customer;
- analyzing, by one or more processors, a set of voice data deriving from the first voice interaction;
- generating, by one or more processors, a voice signature based on the analyzed set of voice data wherein the voice signature is assigned to a customer segment;
- and
- outputting, by one or processors, a set of offers to the customer based on the assigned customer segment.
A computer program product for customer segmentation, comprising:
- a computer readable storage medium and program instructions stored on the computer readable storage medium, the program instructions comprising:
- program instructions to receive a first voice interaction from a customer;
- program instructions to analyze a set of voice data deriving from the first voice interaction;
- program instructions to generate a voice signature based on the analyzed set of voice data wherein the voice signature is assigned to a customer segment;
- and
- program instructions to output a set of offers to the customer based on the assigned customer segment.
A computer system for customer segmentation, comprising:
- one or more computer processors;
- one or more computer readable storage media;
- program instructions stored on the one or more computer readable storage media for execution by at least one of the one or more processors, the program instructions comprising:
- program instructions to receive a first voice interaction from a customer;
- program instructions to analyze a set of voice data deriving from the first voice interaction;
- program instructions to generate a voice signature based on the analyzed set of voice data wherein the voice signature is assigned to a customer segment;
- and
- program instructions to output a set of offers to the customer based on the assigned customer segment.
Dependencies are inferred from the claim text.