Apparatus and method for targeted marketing based on estimated building occupancy

An occupancy based targeted marketing system for augmenting market control techniques corresponding to one or more buildings of one or more building types within a geographic subsector, the occupancy based traffic control system comprising:

• a subsector occupancy aggregator, configured to receive energy consumption and outside temperature streams corresponding to a portion of the one or more buildings, and configured to employ occupancy components for each of said portion of the one or more buildings to process said streams, and configured to generate average occupancy components corresponding to each building type within said portion of the one or more buildings and a first aggregated occupancy component for said first portion of the one or more buildings, wherein said occupancy components are generated by exclusively processing said streams;
• an other facility occupancy estimator, coupled to said subsector occupancy aggregator, configured to receive said average occupancy components, and configured to match said average occupancy components to remaining ones of the one or more buildings not in said first portion according to building type, and configured to generated a second aggregated occupancy component for said remaining ones;
• a subsector market control processor, configured to employ said first and second aggregated occupancy components to determine an occupancy estimate for the one or more buildings, and configured to modify defaults of one or more corresponding market control devices based on said occupancy estimate to optimize targeted advertising to a flow of pedestrians and automotive vehicles in the geographic subsector;
• and
• a regional market control center, coupled to said subsector market control processor, configured to provide said defaults for said one or more market control devices.

An occupancy based market control method for augmenting market control mechanisms corresponding to one or more buildings of one or more building types within a geographic subsector, the method comprising:

• receiving energy consumption and outside temperature streams corresponding to a portion of the one or more buildings, and employing occupancy components for each of the portion of the one or more buildings to process the streams, and generating average occupancy components corresponding to each building type within the portion of the one or more buildings and a first aggregated occupancy component for the first portion of the one or more buildings, wherein the occupancy components are generated by exclusively processing the streams;
• matching the average occupancy components to remaining ones of the one or more buildings not in the first portion according to building type, and generating a second aggregated occupancy component for the remaining ones;
• and
• employing the first and second aggregated occupancy components to determine an occupancy estimate for the one or more buildings, and modifying defaults of one or more corresponding market control devices based on the occupancy estimate to optimize targeted advertising to a flow of pedestrians and automotive vehicles.