Advertisement push system, apparatus, and method

An advertisement push method comprising:

• playing a foreground advertisement according to a playing address of the foreground advertisement provided by a background server;
• displaying preview materials of all or some of n candidate advertisements upon detection of a selection instruction triggered by a user during a process of playing the foreground advertisement, wherein n is a positive integer;
• and
• selecting at least one candidate advertisement from the n candidate advertisements for playing, in response to a selection operation of the user performed on the preview materials of the candidate advertisements,
• wherein the method is performed by a processor.

An advertisement push method comprising:

• receiving an advertisement acquisition request transmitted by a client device;
• and
• providing the client device with a playing address of a foreground advertisement and preview materials of n candidate advertisements in response to the advertisement acquisition request, wherein n is a positive integer,
• wherein the advertisement acquisition request carries user characteristic information, and the user characteristic information is configured to reflect basic personal information of a user and/or personal habits and use preferences of the user on a network, and
• wherein the method is performed by a processor.