Segmented User Profiles

A web page personalization system comprising:

• a profile database configured to store profiles for users, wherein the profiles are comprised of segments of profile information for the users;
• and
• a profile manager configured to receive a request over an Internet for a group of segments of profile information about a user in the users from a requestor in which the request includes an anonymized identifier stored on a device for the user;
• identify a profile from the profiles for the user in the profile database using the anonymized identifier in which the profile is comprised of the segments of the profile information about the user;
• and send a portion of the profile information about the user corresponding to the group of segments in an anonymized form in a reply over the Internet to the requestor, wherein the requestor uses the group of segments to generate a personalized web page for the user.

A method for personalizing a web page, the method comprising:

• storing, by a computer system, an anonymized identifier on a device for a user;
• linking, by the computer system, the anonymized identifier to a profile for the user in a profile database, wherein the profile is comprised of segments of profile information about the user;
• receiving, by the computer system, a request for a group of the segments of the profile information about the user;
• and
• sending, by the computer system, a reply to a requestor in which the reply includes a portion of the segments of the profile information about the user in a form of anonymized profile information.

A method for managing human resources profile information, the method comprising:

• receiving, by a computer system, a request for a group of segments of the human resources profile information for a user from a requestor;
• identifying, by the computer system, a profile for the user in a profile database, wherein the profile is comprised of the group of segments of the human resources profile information about the user;
• and
• sending, by the computer system, a portion of the human resources profile information corresponding to the group of segments in a reply to the requestor.

A method for generating an advertisement, the method comprising:

• requesting, by a computer system, human resources profile information for a group of segments for a user;
• receiving, by the computer system, the human resources profile information in a reply;
• and
• generating, by the computer system, the advertisement for transmission to a device for the user.

An advertising system comprising:

• a profile database configured to store human resource profiles for users, wherein the human resource profiles are segmented;
• and
• a profile manager configured to receive a request for a group of segments of human resources profile information for a user from a requestor;
• identify a profile from the profiles for the user in the profile database, wherein the profile is comprised of the segments of the human resources profile information about the user;
• and send a portion of the human resources profile information corresponding to the group of segments in a reply to the requestor.

A computer program product for managing human resources profile information, the computer program product comprising:

• a computer-readable storage media;
• first program code, stored on the computer-readable storage media, for receiving a request for a group of segments of the human resources profile information for a user from a requestor;
• second program code, stored on the computer-readable storage media, for identifying a profile for the user in a profile database, wherein the profile is comprised of the segments of the human resources profile information about the user;
• third program code, stored on the computer-readable storage media, for sending a portion of the human resources profile information corresponding to the group of segments in a reply to the requestor;
• and
• fourth program code, stored on the computer-readable storage media, for identifying the portion of the human resources profile information corresponding to the group of segments using a policy.

An advertising system comprising:

• a profile database configured to store profiles for users, wherein the profiles are segmented;
• and
• a profile manager configured to receive a request for a group of segments of profile information for a user from a requestor;
• identify a profile from the profiles for the user in the profile database, wherein the profile is comprised of the segments of information about the user;
• and send a portion of the information corresponding to the group of segments in a reply to the requestor.