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US 2017/0323328 A1Published application
System for outputting linked advertisement on basis of smartphone
OwnerKi-Won Naminventor
Life of this patent
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Abstract
The present invention relates to a system for outputting linked advertisement on basis of a smart phone which is capable of displaying an advertisement so that exposure frequency may be adjusted depending on an exposure index considering cost-per-click (CPC) price, possibility of selling products, and an amount of accumulated reward money, and displaying the advertisement information with a larger font size while more increasing possibility of access of users to advertisements having priority within a predetermined priority range.
Claims29
A system for outputting linked advertisement on basis of a smartphone, comprising:
- a user terminal including an interactive advertisement exposure application configured to control a display of an advertisement in a web browser including a search result display region in which a predetermined search result page is displayed, and an interactive advertisement display region which is displayed in a predetermined portion of the search result display region, and displays an interactive advertisement associated with a search term of the search result display region;
- and
- an advertisement interaction control server configured to receive and register advertisement information from many advertisers, extract and transmit the interactive advertisement associated with the search term of the search result display region with being connected to the interactive advertisement exposure application in real time, and control exposure frequency of the interactive advertisement depending on a computed exposure index.
Dependencies are inferred from the claim text.