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US 2017/0323309 A1Published application
Dynamic tracking, analysis and acquisition of e-commerce advertising channels for toll-free markets
OwnerScott Dresdeninventor
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OwnerScott Dresdeninventor
Estimating the term…
The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a telephonic sales market. The invention provides dynamic pricing as a function of Internet or other types of advertisement costs for the telephonic market. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the telephonic routing system. A tracking identifier is used with an advertisement, usually a web-based ad, and routed via the vendor to the analysis and procurement system to measure advertising channel effectiveness. A pool of bidders can analyze the tracking data for effective and bid and procure an automated or manual 1800 sales call from a consumer based on a number of factors.
A method for routing a customer call to a particular vendor comprising:
The method as recited in claim 2, wherein said bidding factor further comprises a preferred vendor status.
A method for assisting a user in the procurement of a keyword for placing an online advertisement on at least one search engine including:
The method recited in claim 18, wherein said determining step includes the following acts:
The method as recited in claim 19, wherein said desired margin is based on a percentage of a cost of a placed call.
The method as recited in claim 19, wherein said desired margin is based on a net margin of said at least one product.
The method as recited in claim 19, wherein said applying a set of criteria includes the act of linking with a financial software package.
The method as recited in claim 19, wherein said performance data includes at least data regarding keyword to calls placed ratios.
A method for acquiring at least one customer procurement tool accessed over the Internet for a telephonic assisted sale including the steps of:
The method as recited in claim 24, wherein said acquiring is bidding on an electronic auction over a network and said placing is conducted electronically.
Dependencies are inferred from the claim text.