Method and apparatus for distributing advertisements using social networks and financial transaction card networks
AssigneeMastercard International Incorporated
InventorPeter D. KAULBACH
Life of this patent
Estimating the term…
Abstract
An exemplary method for distributing an offer to a mobile device includes identifying a location of a first mobile device, identifying offer preferences for a user of the first mobile device, and distributing the offer to the first mobile device. The offer is an offer for the purchase of goods or services, the offer meets the offer preferences of the user of the first mobile device, and the offer is encoded with a first offer identifier corresponding to the user of the first mobile device.
Claims20
A method for distributing an offer to a mobile device, comprising:
- identifying a location of a first mobile device;
- identifying offer preferences of a user of the first mobile device;
- and
- distributing the offer to the first mobile device, wherein the offer is for the purchase of goods or services, wherein the offer meets the offer preferences of the user of the first mobile device, and wherein the offer is encoded with a first offer identifier corresponding to the user of the first mobile device.
A system for distributing an offer to a mobile device, comprising:
- a server configured to store offer preferences of a user of the mobile device, identify a location of the mobile device, and distribute the offer to the mobile device, wherein the offer is for the purchase of goods or services, wherein the offer meets the stored offer preferences of the user of the mobile device, and wherein the offer is encoded with an offer identifier corresponding to the user of the mobile device.
A system for receiving an offer, comprising:
- a mobile device configured to receive an offer, wherein:
- the offer is for the purchase of goods or services;
- the offer meets offer preferences of a user of the mobile device;
- and the offer is encoded with an offer identifier corresponding to the user of the mobile device;
Dependencies are inferred from the claim text.