Specifying media content placement criteria
AssigneeNokia Technologies Oy
InventorsJaakko Juhani TEINILA, Jyrki Tauno Johannes PORIO, Ye-Kui WANG
Life of this patent
Estimating the term…
Abstract
To control advertisement or other media content placement in content, content owners or other interested parties may include ad or media content placement metadata in the content item. Media content placement metadata may provide specifications such as a maximum media content (e.g., ad) duration, media content rating, media content size, payment information, placement location on a screen (i.e., for videos or images) and the like. The media content metadata may be extracted and used to retrieve matching media content such as advertisements for inclusion during play of a corresponding content item.
Claims20
A method of operations of an apparatus, comprising:
- receiving a user request for media content;
- determining media content placement metadata based on the user request;
- determining a media content item that matches one or more media content placement criteria specified in the media content placement metadata;
- and
- rendering the media content item in one or more media content slots in the media content.
An apparatus comprising:
- at least one processor;
- and
- at least one memory including computer program code for one or more programs,
- the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
- receive a user request for media content;
- determine media content placement metadata based on the user request;
- determine a media content item that matches one or more media content placement criteria specified in the media content placement metadata;
- and
- render the media content item in one or more media content slots in the media content.
A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:
- receiving a user request for media content;
- determining media content placement metadata based on the user request;
- determining a media content item that matches one or more media content placement criteria specified in the media content placement metadata;
- and
- rendering the media content item in one or more media content slots in the media content.
Dependencies are inferred from the claim text.