Techniques for presenting content to a user based on the user's preferences

At least one non-transitory computer-readable storage medium storing processor-executable instructions that, when executed by at least one computer hardware processor, cause the at least one computer hardware processor to perform a method for presenting content to a user, the content comprising a plurality of content items having a plurality of attributes, the method comprising:

• obtaining user context information including a first keyword;
• identifying, based at least in part on the first keyword, a first attribute and a second attribute among the plurality of attributes, the first attribute being a characteristic of the first keyword and the second attribute being another characteristic of the first keyword;
• obtaining, based at least in part on the user context information, at least one second-order user preference among attributes in the plurality of attributes including a preference between the first attribute and the second attribute;
• identifying a set of content items among the plurality of content items based, at least in part, on the first attribute and the second attribute;
• determining a ranking of content items in the set of content items based, at least in part, on the at least one second-order user preference;
• and
• presenting at least a portion of the set of content items to the user in accordance with the ranking.

A system for presenting content to a user, the content comprising a plurality of content items having a plurality of attributes, the system comprising:

• at least one computer hardware processor to perform:
• obtaining user context information including a first keyword;
• identifying, based at least in part on the first keyword, a first attribute and a second attribute among the plurality of attributes, the first attribute being a characteristic of the first keyword and the second attribute being another characteristic of the first keyword;
• obtaining, based at least in part on the user context information, at least one second-order user preference among attributes in the plurality of attributes including a preference between the first attribute and the second attribute;
• identifying a set of content items among the plurality of content items based, at least in part, on the first attribute and the second attribute;
• determining a ranking of content items in the set of content items based, at least in part, on the at least one second-order user preference;
• and
• presenting at least a portion of the set of content items to the user in accordance with the ranking.