Method and device for social platform-based data mining

A device for social platform-based data mining, comprising:

• a first acquiring component arranged to acquire one or more interest label dictionaries of one or more registered users on an information client;
• a second acquiring component arranged to acquire one or more first objects having followed relationship with the one or more registered users on the information client in a social platform and read the relationship information between the one or more registered users and the one or more first objects;
• a first determining component arranged to, according to the one or more first objects having the followed relationship with the one or more registered users, determine one or more first followed sets corresponding to the one or more registered users;
• a first processing component arranged to, according to the one or more interest label dictionaries of the one or more registered users and the one or more first followed sets, construct an interest model, wherein the interest model is used to characterize a corresponding relationship between the one or more registered users having the same first followed set and an interest label;
• a third acquiring component arranged to acquire one or more second objects having followed relationship with one or more newly registered users on the information client in the social platform, and read relationship information between the one or more newly registered users and the one or more second objects;
• a second determining component arranged to, according to the one or more second objects having the followed relationship with the one or more newly registered user, determine a second followed set corresponding to the one or more newly registered users;
• and
• a second processing component arranged to match the second followed set with the interest model to determine one or more recommended interest labels of the one or more newly registered users according to the interest model.