Providing media content based on media element preferences

A system comprising:

• a computing device including a processor and a memory, the memory storing instructions executable by the processor such that the processor is programmed to:
• receive data collected from communications of a user;
• identify one or more portions of the collected data, each of the one or more portions including a keyword selected from one of a list of predetermined media content elements and lists of keywords predetermined to be associated with each of the predetermined media content elements;
• associate each portion with a respective media content element, the media content element selected from the list of predetermined media content elements;
• determine for each media content element in the list of predetermined media content elements, a score, based on at least one of, a number of references to the media content element in the collected data, words included in the respective portion of the collected data referring to the respective media content element, and a voice quality of the portion of the collected data referring to the respective media content element;
• assign, to the user, based on the determined scores, one or more of the media content elements;
• and
• recommend to the user, based at least in part on the one or more assigned media content elements, one or more media content items.