Label module for printing custom customer engagement labels
AssigneeEntrust Datacard Corporation
InventorsCory Wooldridge, Kyle Johnson, Jon Wawra, Tim Flitsch, Stu Bodmer, Wade Kragtorp, Marco Freudenberger, Bob Steinbrueck
Life of this patent
Estimating the term…
Abstract
A label printer mechanism that is configured to produce and affix custom printed customer engagement labels to personalized plastic cards and other substrates. The custom printed customer engagement labels can be used for a number of purposes including, but not limited to, instructions to the intended recipients of personalized plastic cards for activation of the personalized plastic cards, marketing of products and/or services to the recipients, and combinations of activation and marketing.
Claims17
In a label printer mechanism, a method comprising:
- printing on a first label in the label printer mechanism to produce a first custom printed customer engagement label, the first custom printed customer engagement label being printed with a first set of data;
- within the label printer mechanism, affixing the first custom printed customer engagement label to a surface of a first card;
- after the first custom printed customer engagement label is produced, printing on a second label in the label printer mechanism to produce a second custom printed customer engagement label, the second custom printed customer engagement label being printed with a second set of data that differs from the first set of data;
- and
- within the label printer mechanism, affixing the second custom printed customer engagement label to a surface of a second card.
In a label printer mechanism, a method comprising:
- printing a first custom printed customer engagement label on a carrier web using a print head in the label printer mechanism;
- after printing the first custom printed customer engagement label, moving the carrier web in a first direction to a label transfer station and transferring the first custom printed customer engagement label to a surface of a plastic card in the label transfer station;
- after transferring the first custom printed customer engagement label, reversing direction of the carrier web so that the carrier web is moved in a second direction opposite the first direction past the print head;
- as the carrier web is moving in the second direction, using the print head to print a second custom printed customer engagement label on the carrier web.
A method comprising:
- affixing a first customer engagement label from a label supply to a surface of a first card in a label mechanism;
- and
- affixing a second customer engagement label from the label supply to a surface of a second card in the label mechanism, the second customer engagement label has printed data that is different from printed data on the first customer engagement label.
A label printer mechanism, comprising:
- a label supply roll containing a plurality of labels carried on a carrier web;
- a supply take-up roll connected to the carrier web that takes up the carrier web;
- a web travel path between the label supply roll and the supply take-up roll;
- a label print engine disposed along the web travel path that prints on the labels carried on the carrier web;
- a label transfer station disposed along the web travel path between the label print engine and the supply take-up roll that transfers printed labels from the carrier web onto plastic cards;
- wherein the label printer mechanism prints and affixes printed labels from the carrier web onto the plastic cards at a rate of at least 500 cards per hour.
A card system comprising:
- a card personalization mechanism that can personalize plastic cards;
- and
- a label printer mechanism located upstream or downstream of the card personalization mechanism, the label printer mechanism having an ink jet print engine that performs ink jet printing on labels to produce custom printed customer engagement labels, and a label transfer station that transfers the custom printed customer engagement labels onto the plastic cards.
Dependencies are inferred from the claim text.