Message delivery reliability

A computer-implemented method comprising:

• sending a deliverability measurement message to a user device via a route, wherein the route includes a selected message aggregator selected from a plurality of message aggregators;
• receiving a response to the deliverability measurement message from the user device;
• generating message delivery information based on sending the deliverability measurement message and receiving the response;
• measuring message delivery reliability based on the message delivery information including a ratio of a number of completed messages to a number of sent messages, wherein the message delivery reliability includes route reliability having an indication of reliability of the selected message aggregator;
• and
• selecting a subsequent route, including one of the plurality of message aggregators, for delivery of a subsequent message based on the route reliability.

A nontransitory computer readable medium having stored thereon software instructions that, when executed by one or more processors, cause the one or more processors to perform operations including:

• sending a deliverability measurement message to a user device via a route, wherein the route includes a selected message aggregator selected from a plurality of message aggregators, and wherein the deliverability measurement message includes a verification code;
• receiving a response to the deliverability measurement message from the user device, wherein sending the deliverability measurement message and receiving the response form a portion of an identity verification action sequence, and wherein messages sent and received in the identity verification action sequence are used to measure message delivery reliability;
• generating message delivery information based on sending the deliverability measurement message and receiving the response;
• measuring message delivery reliability based on the message delivery information including a ratio of a number of completed messages to a number of sent messages, wherein the message delivery reliability includes route reliability having an indication of reliability of the selected message aggregator;
• and
• selecting a subsequent route, including one of the plurality of message aggregators, for delivery of a subsequent message based on the route reliability.