System and Method for Universal, Player-Independent Measurement of Consumer-Online-Video Consumption Behaviors

A non-transitory computer-program product for measuring engagement with video content playing on a plurality of different video players, the computer-program product comprising a computer-usable medium including a computer-readable program, wherein the computer-readable program when executed on a computer causes the computer to:

• identify a video player type displaying the video content;
• provide data collection script configured to run on a web page being rendered by a browser on a client device to collect information regarding the video content on the web page, the data collection script using image recognition to determine user actions relative to the video content;
• executing the data collection script, by at least one of the one or more computing devices, to:
• examine the web page to detect the presence of video players, indicated at least by the player object and the presence of video controls;
• and
• identify a particular video player type from a plurality of possible video player types for a detected video player by evaluating visual characteristics of the particular video player type and detecting media behavior of video content displayed in the video player;
• tracking all user input at least in the form of cursor movement, gesture and scrolling;
• transmitting at least a part of the data collected to an analytics server;
• providing a dashboard display configured to display a plurality of measurements to indicate consumer and media behavior in relation to the video content;
• and
• examine by the analytic server, the data generated by the data collection script and each video player type and generate a measurement scheme for measuring levels of user engagement with the video content regardless of the video player type.

A system for measuring engagement with video content playing on a plurality of different video players, comprising:

• a processor;
• and
• a memory storing instructions that when executed cause the processor to:
• identify a video player type displaying the video content;
• provide a data collection script configured to run on a web page being rendered by a browser on a client device to collect information regarding the video content on the web page, the data collection script using image recognition to determine user actions relative to the video content;
• executing the data collection script, by at least one of the one or more computing devices, to:
• examine the web page to detect the presence of video players, indicated at least by the player object and the presence of video controls;
• and
• identify a particular video player type from a plurality of possible video player types for a detected video player by evaluating visual characteristics of the particular video player type and detecting media behavior of video content displayed in the video player;
• tracking all user input at least in the form of cursor movement, gesture and scrolling;
• transmitting at least a part of the data collected to an analytics server;
• providing a dashboard display configured to display a plurality of measurements to indicate consumer and media behavior in relation to the video content;
• and
• examine, by the analytic server, the data generated by the data collection script and each video player type and generate a measurement scheme for measuring levels of user engagement with the video content regardless of the video player type.