US 2017/0318336 A1 · INFLUENCING CONTENT OR ACCESS TO CONTENT

Abstract

A method of influencing access to website, social media or mobile application content is described. The method comprises identifying the occurrence of an item of live or previously broadcast media content, identifying consumer Internet activity at the time of the occurrence of the item of media content, and identifying, from said detected consumer internet activity, a strategy to influence an Internet search function, social media site or mobile application to display selected information. Then, a subsequent broadcast of the item of media content is identified, and the identified strategy is triggered at the point the item occurs during the time of the identified subsequent broadcast.

Claims29

Dependent claims

A method of presenting selected information in an Internet search function, website, web page, social media site or application, comprising:

identifying an occurrence of an item of live or previously broadcast media content;
identifying a trigger term in the item of media content;
identifying consumer Internet activity at a time of the occurrence of the item of media content, wherein the consumer Internet activity comprises the trigger term or a keyword associated with the trigger term;
identifying, from the consumer Internet activity, a strategy to present selected information in an Internet search function, website, web page, social media site or application;
identifying a subsequent broadcast of the item of media content;
and
triggering the strategy at a time the item of media content occurs during the subsequent broadcast.

4 more elements

Dependencies are inferred from the claim text.

Influencing content or access to content

Life of this patent

Influencing content or access to content

Life of this patent

Abstract

Claims29