Integrating Social Media with Recordation of Broadcast Data

A computer program product to assess media content, the computer program product comprising a computer readable storage medium having program code embodied therewith, the program code executable by a processor to:

• gather media content, including feedback data associated with the content, wherein the feedback data is received from one or more social networking accounts;
• extract one or more tags applied to the feedback data;
• correlate the extracted tags with digital content;
• compare the correlated digital content to one or more scheduled broadcasts including, identify at least one scheduled broadcast with digital media content matching the correlated digital content;
• measure a time duration that the content matching the correlated digital content is present in the identified scheduled broadcast, the time duration is a time value associated with the digital media content matching the correlated digital content;
• compare the measure time duration to a defined value;
• register a recording device identifier with at least one of the accounts;
• match the identified scheduled broadcast with at least one device identifier based on the feedback data and the comparison;
• and
• automatically set a recording device associated with the matching identifier, the device to capture the at least one identified scheduled broadcast in a data storage medium.