System and Method for Dynamically Controlling Sample Rates and Data Flow in a Networked Measurement System by Dynamic Determination of Statistical Significance

A method comprising:

• designating, by at least one server from one or more servers coupled to a network and a plurality of user devices, a desired sample rate by determining a threshold level of aggregated data flow derived from gathering sample data relating to attention by each of a plurality of users to online content on a webpage displayed on at least certain of the plurality of user devices, the online content including at least one of text, picture and video;
• monitoring at least in part, by placing a sample data collection script, by at least one server, aggregated data flows of content from distributed browsers of the plurality of user devices to determine if current new information for particular online content is required for statistical accuracy, the sample data collection script adapted to randomize among relevant objects to sample to accomplish the desired sample rate;
• assessing the impact of the aggregated data flows, by at least one server, on a downstream analytic server;
• and
• dynamically adjusting the aggregated data flows, by at least one server, by changing a sample rate parameter for a measurement script of the sample data collection script provided to each of the plurality of user devices.