Customized handling of copied content based on owner-specified similarity thresholds

A method of making a determination of originality of content including:

• analyzing at least one originality factor related to the content, wherein the originality factor is independent of a time when the content is detected;
• based on the analysis of the at least one originality factor, automatically making the determination;
• and
• outputting the determination.

A video data processing method, comprising the acts:

• receiving an item of video content, uploaded to the a video sharing service by a member of the public;
• computing wavelet-based fingerprint data from the uploaded video content;
• checking the computed fingerprint data against a database of known content object fingerprints, to identify first known content copied within the uploaded video content;
• determining an extent of copying, of the first known content within the uploaded video content, as a percentage;
• comparing said determined percentage against a threshold value;
• and
• establishing how the video-sharing service is to treat the uploaded video content, in accordance with a result of said comparing;
• wherein the method earlier included presenting an interface to a proprietor of the first known content, through which the proprietor specified said threshold value;
• and
• wherein the method thereby enables different proprietors to specify different threshold values by which treatment of their known content objects, within uploaded videos, is to be established.

A system including a computer readable medium, the medium containing software instructions configuring the system to perform acts including:

• receiving an item of video content, uploaded to the system by a member of the public;
• computing wavelet-based fingerprint data from the uploaded video content;
• checking the computed fingerprint data against a database of known content object fingerprints, to identify first known content copied within the uploaded video content;
• determining an extent of copying, of the first known content within the uploaded video content, as a percentage;
• comparing said determined percentage against a threshold value;
• and
• establishing how the system is to treat the uploaded video content, in accordance with a result of said comparing;
• wherein the software instructions further include instructions for receiving said threshold value from a proprietor of the first known content;
• and
• wherein the system thereby enables different proprietors to specify different threshold values by which treatment of their known content objects, within uploaded videos, is to be established.