Information distribution apparatus and method

An information distribution apparatus which distributes information to a plurality of mobile communication objects, comprising:

• a clustering processing unit which executes clustering processing of collecting time series position data, which is time series position information of each of the mobile communication objects, and classifying the time series position data into a plurality of clusters based on the collected time series position data of each of the mobile communication objects;
• a profiling processing unit which executes profiling processing of determining, for each of the clusters, a dominant attribute of each user in which the time series position data was allocated to the relevant cluster based on pre-registered attribute information of each of the users of each of the mobile communication objects;
• and
• an information distribution event determination/execution unit which determines, for each of the clusters, information to be distributed to each of the users in which the time series position data was allocated to the relevant cluster based on a processing result of the profiling processing.