Frequency capping for media content

A system comprising:

• data processing hardware;
• and
• memory hardware in communication with the data processing hardware, the memory hardware storing instructions that when executed on the data processing hardware cause the data processing hardware to perform operations comprising:
• receiving a fingerprint of a media segment to be displayed on a media device;
• determining a number of times the media segment has been displayed on the media device based on the fingerprint;
• determining whether the number of times the media segment has been displayed on the media device satisfies a threshold criterion;
• and
• when the number of times the media segment has been displayed on the media device satisfies the threshold criterion:
• identifying an overlay content segment to be displayed on the electronic device in lieu of the media segment;
• and
• instructing the media device to display the overlay content segment in lieu of the media segment.

An overlay content server device comprising:

• a first network connection to a media device configured to execute an automatic content recognition (ACR) system, wherein the media device is configured to receive media content that comprises a plurality of media segments from a content source device over a second network connection between the content source device and the media device, wherein the ACR system is configured to generate a fingerprint for a media segment of the plurality of media segments;
• a third network connection to a data source;
• and
• a data processing device coupled to the first network connection and the third network connection, the data processing device configured to perform operations comprising:
• receiving a fingerprint of a media segment to be displayed on a media device;
• determining a number of times the media segment has been displayed on the media device based on the fingerprint;
• determining whether the number of times the media segment has been displayed on the media device satisfies a threshold criterion;
• and
• when the number of times the media segment has been displayed on the media device satisfies the threshold criterion:
• identifying an overlay content segment to be displayed on the electronic device in lieu of the media segment;
• and
• instructing the media device to display the overlay content segment in lieu of the media segment.