# US 2017/0287008 A1 · Method and Electronic Device for Promoting Website Traffic of a Website by Regularly Replacing Webpage Skins

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- Number: US 2017/0287008 A1
- Document ID: US20170287008A1
- Status: Published application
- Kind: A1
- Application number: 15/245,723
- Filed: 2016-08-24
- Published: 2017-10-05
- Earliest claimed: 2016-03-30
- Assignees: Le Holdings (Beijing) Co., Ltd.; Lemall (Beijing) Co., Ltd.
- Applicants: Le Holdings (Beijing) Co., Ltd.; Lemall (Beijing) Co., Ltd.
- Inventors: Tianxiang Zheng; Yu Bai
- Web page: https://patentgrep.com/patent/US20170287008A1

## CPC

- G06Q 30/0264: {based upon schedule}
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0643: {graphically representing goods, e.g. 3D product representation}
- H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP]
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

The present disclosure discloses a method and an apparatus for promoting website traffic of a website by regularly replacing webpage skins. The webpage belongs to a shopping website. The method for promoting website traffic of a website by regularly replacing webpage skins includes the following steps: pre-storing a plurality of different skins associated with products of the shopping website; setting a replacement time point and a display period of each skin; and replacing the webpage skin of the shopping website at each replacement time point, wherein the skin has links of the products associated with the shopping website provided at a plurality of different positions. According to the present disclosure, the website traffic and revenue of the website are improved.

## Claims

### Claim 1

A method for promoting website traffic of a website by regularly replacing webpage skins, the webpage belonging to a shopping website, the method comprising:
pre-storing a plurality of different skins associated with products that are being sold on the shopping website;
setting a replacement time point and a display period for each skin; and replacing the webpage skin of the shopping website at said replacement time point;
wherein the skin has links of the products that are being sold on the shopping website, and said links are provided at different positions of the webpage.

### Claim 2 (depends on 1)

The method according to claim 1, wherein the association of the skins with the products of the shopping website includes one or more of the following: an image of the associated products is provided on the skin, a text introduction of the associated products is provided on the skin, and an advertising poster of the associated products is provided on the skin.

### Claim 3 (depends on 1)

The method according to claim 1, wherein the webpage is a homepage of the shopping website or a login page of the shopping website.

### Claim 4 (depends on 1)

The method according to claim 1, wherein the display period of the skin is at least one of the following: a week, two weeks, and a month.

### Claim 5

An electronic device, comprising:
at least one processor; and
a memory communicably connected with the at least one processor for storing instructions executable by the at least one processor, wherein execution of the instructions by the at least one processor causes the at least one processor to:
pre-store a plurality of different skins associated with products that are being sold on the shopping website;
set a replacement time point and a display period for each skin; and
replace the webpage skin of the shopping website at said replacement time point;
wherein the skin has links of the products that are being sold on the shopping website, and said links are provided at different positions of the webpage.

### Claim 6 (depends on 5)

The electronic device according to claim 5, wherein the association of the skins with the products of the shopping website includes one or more of the following: an image of the associated products is provided on the skin, a text introduction of the associated products is provided on the skin, and an advertising poster of the associated products is provided on the skin.

### Claim 7 (depends on 5)

The electronic device according to claim 5, wherein the webpage is a homepage of the shopping website or a login page of the shopping website.

### Claim 8 (depends on 5)

The electronic device according to claim 5, wherein the display period of the skin is at least one of the following: a week, two weeks, and a month.

### Claim 9

A non-transitory computer-readable storage medium storing executable instructions thereon, which, when executed by an electronic device, cause the electronic device to:
pre-store a plurality of different skins associated with products that are being sold on the shopping website;
set a replacement time point and a display period for each skin; and
replace the webpage skin of the shopping website at said replacement time point;
wherein the skin has links of the products that are being sold on the shopping website, and said links are provided at different positions of the webpage.