Updating displays based on attention tracking data

A method comprising:

• receiving, at a computing device, display change requests generated from a plurality of different applications and one or more parameters associated with each display change request;
• receiving attention tracking data from attention tracking hardware associated with a display device;
• selecting a display change request based on the attention tracking data and the parameters associated with each stored display change request;
• and
• causing a display change defined by the selected display change request to be rendered in a graphical user interface on the display device.

A system comprising:

• an input for receiving attention tracking data from a attention tracking system associated with a display device;
• a memory arranged to store display change requests and parameters associated with each stored display change request;
• and
• a centralized display change control module arranged to receive display change requests from a plurality of applications, store each received display change request in the memory, select a display change request from the stored display change requests based on the attention tracking data and parameters associated with each stored display change request, and render a display change defined by the selected display change request in a graphical user interface on the display device.