Automated processing of online social networking data for integration with an inventory management system

A method comprising:

• receiving social networking posts on a social networking platform by a seller;
• identifying an item for sale in one of the social networking posts using post data from the one of the social networking posts;
• retrieving comments to the one of the social networking posts;
• parsing the comments for one or more identifiers requesting purchase of the item in the one of the social networking posts;
• in response to parsing the comments, determining a purchase request for the item from a user in one of the comments;
• generating a purchase form for purchase of the item by the user;
• and
• communicating the purchase form to the user.

A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

• accessing a first social networking account for a seller on a social networking platform using the seller agreement information, wherein the first social networking account comprises social networking posts on the social networking platform by the seller using the social networking account;
• processing a first social networking post;
• identifying an item for sale in the first social networking post using data from the first social networking post;
• in response to identifying an item for sale in the first social networking post, determining a comment to the first social networking post by a first user;
• determining a first purchase request for the item from the comment;
• generating an electronic purchase order for fulfillment by the first user to purchase the item;
• and
• communicating the electronic purchase order to the first user.