Method and system for providing a shopping cart with feedback information generated by user social network connections

A system comprising:

• one or more processors of a machine;
• a first machine-readable medium storing a plurality of feedback data records associated with items offered on a network-based marketplace;
• and
• a second machine-readable medium storing instructions that, when executed by the machine, cause the machine to perform operations comprising:
• receiving an indication of an item being added to a personal electronic shopping cart of a user, the personal electronic shopping cart being hosted by a network-based marketplace server;
• retrieving, from a network accessible data store coupled to the network-based marketplace server, a feedback data record linked to an item data record corresponding to the item, the retrieved feedback data record including feedback information generated by a social network connection of the user with whom the personal electronic shopping cart of the user is not shared, the feedback information being related to the item;
• and
• in response to the item being added to the personal electronic shopping cart, providing, using a processor of a machine, a graphical representation of the personal electronic shopping cart to a client device of the user, the graphical representation of the personal electronic shopping cart including the feedback information generated by the social network connection of the user, the graphical representation of the personal electronic shopping cart further including a recommendation for an additional item and additional feedback information related to the additional item, the additional feedback information including a review of the additional item generated by the social network connection.

A tangible machine-readable storage medium having no transitory signals and embodying instructions that, when executed by a machine, cause the machine to perform operations comprising:

• receiving an indication of an item being added to a personal electronic shopping cart of a user, the personal electronic shopping cart being hosted by a network-based marketplace server;
• retrieving, from a network accessible data store coupled to the network-based marketplace server, a feedback data record linked to an item data record corresponding to the item, the retrieved feedback data record including feedback information generated by a social network connection of the user with whom the personal electronic shopping cart of the user is not shared, the feedback information being related to the item;
• and
• in response to the item being added to the personal electronic shopping cart, providing, using a processor of a machine, a graphical representation of the personal electronic shopping cart to a client device of the user, the graphical representation of the personal electronic shopping cart including the feedback information generated by the social network connection of the user, the graphical representation of the personal electronic shopping cart further including a recommendation for an additional item and additional feedback information related to the additional item, the additional feedback information including a review of the additional item generated by the social network connection.