System and method for conducting marketing and commerce
OwnerHubin Jianginventor
Life of this patent
Estimating the term…
Abstract
A method for conducting chain reaction marketing and commerce. The method includes the steps of registering content and a product, conducting chain reaction marketing and conducting online commerce, the step of conducting online commerce including obtaining a source of content, the content containing registered product objects and a chain hanger, specifying a product object from the content that contains the product that a user wants to purchase, processing information about the user, the content, and the product object, retrieving product purchasing information; and completing a purchase transaction.
Claims20
A process of associating a product with content for use in an online system for marketing and/or commerce, comprising the steps of:
- (a) creating content or obtaining content from a source;
- (b) specifying an object in the content;
- and
- (c) specifying a product and associating the product with the object to form a product object.
A process of registering content with one or more products in an online system for marketing and/or commerce, comprising the steps of:
- (a) creating content or obtaining content from a source;
- (b) specifying an object in the content;
- and
- (c) specifying a product and associating the product with the object.
A process for integrating parent content and child content, comprising the steps of:
- obtaining or creating content (child content) having at least one object therein;
- verifying if the at least one object in the child content correlates with at least one object in other content (parent content);
- and
- if there is a correlation, then associating a product object specified with parent content with the child content.
A process for tracking activities based on content registration, comprising the steps of:
- obtaining content;
- establishing a parent-child content relationship from information associated with the content;
- tracking parent-child content relationships;
- and
- establishing an activity based upon a parent-child content relationship.
A process for chain reaction marketing and sales, the process comprising the steps of:
- (a) obtaining content (parent content) with product(s) or product object(s) associated therewith;
- (b) obtaining or creating additional content (child content);
- and
- (c) verifying if an object in the child content correlates with an object in the parent content or a product object specified in the parent content and if there is a correlation, then associating the product(s) or product object(s) associated with the parent content with the child content.
A method implemented in a computer infrastructure comprising a combination of hardware and software, the method comprising:
- creating content or obtaining content from a source of content;
- specifying an object in the content;
- specifying a product and associating the product with the object to form a product object;
- and
- registering the associated product.
The method of claim 18, wherein the steps of claim 51 are provided by a service provider on a subscription, advertising, and/or fee basis.
Dependencies are inferred from the claim text.