Using image segmentation technology to enhance communication relating to online commerce experiences

An apparatus for enhanced communication in online commerce, comprising:

• a memory configured to store a digital image that a first user shared in an online venue;
• and
• one or more processors coupled to the memory, the one or more processors configured to:
• apply image segmentation technology to the shared digital image to identify one or more segments in the digital image that depict one or more shared items;
• associate the one or more segments identified in the digital image with one or more tags that correspond to the one or more shared items;
• determine that a second user has selected a segment in the shared digital image that depicts at least one of the shared items;
• and
• select information to display to the second user according to the one or more tags associated with the selected segment.

An apparatus, comprising:

• means for storing a digital image that a first user has shared in an online venue;
• means for identifying one or more segments in the digital image that depict one or more shared items;
• means for associating the one or more segments identified in the digital image with one or more tags that correspond to the one or more shared items;
• means for determining that a second user has selected a segment in the shared digital image that depicts at least one of the shared items;
• and
• means for selecting information to display to the second user according to the one or more tags associated with the selected segment.

A computer-readable storage medium having computer-executable instructions recorded thereon, wherein executing the computer-executable instructions on at least one processor causes the at least one processor to:

• apply image segmentation technology to a digital image that a first user has shared in an online venue to identify one or more segments in the digital image that depict one or more shared items;
• associate the one or more segments identified in the digital image with one or more tags that correspond to the one or more shared items;
• determine that a second user has selected a segment in the shared digital image that depicts at least one of the shared items;
• and
• select information to display to the second user according to the one or more tags associated with the selected segment.