Out-of-home and/or home targeted interactive content, infomercial and advertising

A computer-implemented method, comprising:

• for each individual person from audience, viewers and/or users (“user”) identifying associated electronic devices and/or associated data in the vicinity of out-of-home or home billboards electronic or otherwise, computers, monitors, TVs, and/or displays stationary or moving (“display”) and/or its associated data for real-time and/or programmatic bidding to serve content, infomercial and/or advertisement (“creative”) on the identified display in the vicinity of the user, to provide users with controls to interact with the display to the point of conversion and/or to generate reports, statistics, metrics, user profiles, universal attribution and/or conversion;
• generating user identifier based on identifiers of user's out-of-home and/or home electronic devices (“devices”) in the vicinity of the display and/or cross-referencing them to generate universal cross-platform user identifier;
• generating user data associated with the user identifier and universal user identifier;
• generating display data in the vicinity of the user identifier;
• generating inventory message at the display for the exchange based on user identifier, user and associated display data;
• generating bid request message for real-time bidding based on received inventory message;
• generating win message for the winner of the bid based on received bid response messages;
• generating billing and subsequent responses to the win event to display the creative and to confirm and log the display
• generating control messages to provide user with methods of interaction with any creative displayed on any type of display electronic or print at any time
• generating metrics to track user identifier behavior to generate reports, metrics, frequency capping, universal attribution, user profile based on user detected activities;