Method, apparatus and computer program product for advertising over a network

A method for advertising over a network performed by a user equipment (116) comprising:

• receiving an enriched message comprising a message and an index from a network entity (110), wherein the index corresponds to content of an advertisement in an indexed table (200) accessible by the user equipment;
• accessing the content advertisement from the indexed table (200) using the index;
• and
• displaying the message and the content of the advertisement.

A network entity (110) for advertising over a network comprising:

• means for receiving a message from a first user equipment (112, 114);
• means for generating an enriched message comprising the message and an index, wherein the index corresponds to content of an advertisement in an indexed table (200) accessible by a second user equipment (116);
• and
• means for sending the enriched message to the second user equipment (116).

A user equipment (116) for advertising over a network comprising:

• means for receiving an enriched message comprising a message and an index from a network entity (110), wherein the index corresponds to content of an advertisement in an indexed table (200) accessible by the user equipment (116);
• means for accessing the content of the advertisement from the indexed table (200) using the index;
• and
• means for displaying the message and the content of the advertisement.

A method for sending information over a network, comprising:

• selecting a message having a maximum size and having a first section filled with primary information (808, 908);
• determining the size of a secondary section being the difference between the maximum size and the size of the first section (814, 914);
• determining a portion of secondary information having a size smaller or equal to the size of the secondary section (816, 916);
• at least partially filling the secondary section with the portion of secondary information (818, 918);
• and
• sending the filled message (820, 920).

An apparatus for sending information over a network, comprising:

• means for selecting a message having a maximum size and having a first section filled with primary information (808, 908);
• means for determining the size of a secondary section being the difference between the maximum size and the size of the first section (814, 914);
• means for determining a portion of secondary information having a size smaller or equal to the size of the secondary section (816, 916);
• means for at least partially filling the secondary section with the portion of secondary information (818, 918);
• and
• means for sending the filled message (820, 920).

A method for receiving information over a network, comprising:

• receiving a message, comprising a first section filled with primary information and a second section at least partially filled with a portion of secondary information;
• separating the message into the primary information and the portion of secondary information (822, 922);
• delivering the primary information for use (824, 924);
• and
• storing the portion of secondary information for later rebuilding the secondary information (826, 926).

An apparatus for receiving information over a network, comprising:

• means for receiving a message, comprising a first section filled with primary information and a second section at least partially filled with a portion of secondary information;
• means for separating the message into the primary information and the portions of secondary information (822, 922);
• and
• means for delivering the primary information for use;
• means for storing the portion of secondary information for later rebuilding the secondary information.