Suggesting and/or Providing Targeting Criteria for Advertisements

A method, comprising:

• receiving, by one or more computing devices, a submitted keyword that controls distribution of an audio file to content rendering devices;
• accessing, by the one or more computing devices, a keyword to category index to identify a category of the keyword;
• identifying, by the one or more computing devices, different keywords that are indexed to the category of the keyword as suggested keywords for controlling distribution of the audio file;
• ordering, by the one or more computing devices, the suggested keywords based on performance information, including:
• receiving, by the one or more computing devices and from a given content rendering device, audio input of one or more search terms;
• distributing, by the one or more computing devices, the audio file to the given content rendering device based on the one or more search terms matching one of the suggested keywords;
• updating performance information for the one of the suggested keywords based on the distribution of the audio file;
• and
• ranking the one of the suggested keywords among others of the suggested keywords based on the updated performance information;
• and
• suggesting one or more highest ranked suggested keywords as a keyword that controls distribution of the audio file.

An apparatus comprising:

• one or more processors;
• and
• at least one storage device storing executable instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including:
• receiving a submitted keyword that controls distribution of an audio file to content rendering devices;
• accessing a keyword to category index to identify a category of the keyword;
• identifying different keywords that are indexed to the category of the keyword as suggested keywords for controlling distribution of the audio file;
• ordering the suggested keywords based on performance information, including:
• receiving, from a given content rendering device, audio input of one or more search terms;
• distributing the audio file to the given content rendering device based on the one or more search terms matching one of the suggested keywords;
• updating performance information for the one of the suggested keywords based on the distribution of the audio file;
• and
• ranking the one of the suggested keywords among others of the suggested keywords based on the updated performance information;
• and
• suggesting one or more highest ranked suggested keywords as a keyword that controls distribution of the audio file.

A non-transitory computer readable medium storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• at least one storage device storing executable instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including:
• receiving a submitted keyword that controls distribution of an audio file to content rendering devices;
• accessing a keyword to category index to identify a category of the keyword;
• identifying different keywords that are indexed to the category of the keyword as suggested keywords for controlling distribution of the audio file;
• ordering the suggested keywords based on performance information, including:
• receiving, from a given content rendering device, audio input of one or more search terms;
• distributing the audio file to the given content rendering device based on the one or more search terms matching one of the suggested keywords;
• updating performance information for the one of the suggested keywords based on the distribution of the audio file;
• and
• ranking the one of the suggested keywords among others of the suggested keywords based on the updated performance information;
• and
• suggesting one or more highest ranked suggested keywords as a keyword that controls distribution of the audio file.