Systems and methods to utilize subscriber history for predictive analytics and targeting marketing
AssigneePsychability Inc.
InventorPankaj Shroff
Life of this patent
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Abstract
Embodiments of the invention relate to computer-implemented methods and systems for managing and analyzing subscriber history data present within a service provider infrastructure. The subscriber history data is free of personally identifiable information and is aggregated according to an anonymous attribute. A predictive model is used to rank a plurality of individuals or households according to one or more household attributes, such as media habits and/or media exposure. Advertisers are provided with access to the ranked data, such that the advertisers can improve marketing metrics for advertisements delivered to the households. Service providers may receive monetary compensation for providing access to the ranked data.
Claims24
A computer-implemented method for managing and analyzing subscriber history data present within a service provider infrastructure, the method comprising:
- removing elements from the subscriber history data that allow the data to be attributed to a household;
- aggregating the subscriber history data by an anonymous attribute;
- deriving a predictive model for a plurality of households;
- ranking each household in the plurality of households relative to other households according to at least one household attribute;
- in real-time, providing advertisers with access to the ranked data such that the advertisers can improve marketing metrics for advertisements delivered to the households;
- and
- receiving monetary compensation for providing access to the ranked data.
A system comprising:
- a computer readable medium having instructions stored thereon;
- and
- a data processing apparatus configured to execute the instructions to perform operations comprising:
- removing elements from the subscriber history data that allow the data to be attributed to a household;
- aggregating the subscriber history data by an anonymous attribute;
- deriving a predictive model for a plurality of households;
- ranking each household in the plurality of households relative to other households according to at least one household attribute;
- in real-time, providing advertisers with access to the ranked data such that the advertisers can improve marketing metrics for advertisements delivered to the households;
- and
- receiving monetary compensation for providing access to the ranked data.
A computer program product stored in one or more storage media for controlling a processing mode of a data processing apparatus, the computer program product being executable by the data processing apparatus to cause the data processing apparatus to perform operations comprising:
- removing elements from the subscriber history data that allow the data to be attributed to a household;
- aggregating the subscriber history data by an anonymous attribute;
- deriving a predictive model for a plurality of households;
- ranking each household in the plurality of households relative to other households according to at least one household attribute;
- in real-time, providing advertisers with access to the ranked data such that the advertisers can improve marketing metrics for advertisements delivered to the households;
- and
- receiving monetary compensation for providing access to the ranked data.
Dependencies are inferred from the claim text.