Audience migration information

A system comprising:

• a processor;
• memory associated with the processor;
• and
• a program of instructions to be stored in the memory and executed by the processor, the program of instructions including:
• at least one instruction to obtain media content information from a content monitoring service provider, the media content information including media program airplay dates and times on particular media outlets, the media program airplay dates and times automatically calculated from schedule information associated with a plurality of different media outlets;
• at least one instruction to obtain media consumer information including event records from an audience data provider, the event records including session data, and the session data including consumer identifiers identifying consumers and content provider identifiers identifying media outlets;
• at least one instruction to determine, based on the media content information:
• particular times a selected media program aired during a specified time period;
• particular media outlets that aired the selected media program at the particular times;
• at least one instruction to generate, based on the event records and the media content information, tune-away events associated with the selected media program occurring during the specified time period, wherein a tune-away event is indicated when first session data, associated with a first time period and a first consumer, includes a first content provider identifier associated with a media outlet airing the selected media program during a first session, but subsequent session data, associated with the first consumer and a subsequent time period immediately following the first time period, includes a second content provider identifier different from the first content provider identifier;
• at least one instruction to obtain a total number of tune-away events associated with the selected media program during the specified time period by aggregating tune-away events across the plurality of different media outlets;
• and
• at least one instruction to transmit the total number of tune-away events to an end-user machine, the end-user machine configured to display a graphical representation of total number of tune-away events.

A method comprising:

• obtaining, at a server machine, media content information from a content monitoring service provider, the media content information including media program airplay dates and times on particular media stations, the media program airplay dates and times automatically determined based on live playout information associated with a plurality of different media stations;
• obtaining, at the server machine, media consumer information including event records from an audience data provider, the event records including session data, and the session data including consumer identifiers identifying consumers and content provider identifiers identifying media stations;
• determining a scope of evaluation, including a selected media program and selected dates to be evaluated;
• determining, at the server machine, based on the media content information:
• instances of a selected media program being aired on the selected dates;
• particular media stations that aired the selected media program on the selected dates;
• generating, at the server machine and based on the event records and the media content information, tune-away events associated with the selected media program occurring on the selected dates, wherein a tune-away event is indicated when first session data, associated with a first time period and a first consumer, includes a first content provider identifier associated with a media station airing the selected media program during a first session, but subsequent session data, associated with the first consumer and a subsequent time period immediately following the first time period, includes a second content provider identifier different from the first content provider identifier;
• determining, at the server machine, a total number of tune-away events associated with the selected media program on the selected dates by aggregating tune-away events across the plurality of different media stations;
• and
• transmitting the total number of tune-away events from the server machine to an end-user machine, the end-user machine configured to display a graphical representation of total number of tune-away events.