Method and system for advertising based on predictive survey participation patterns

An advertisement server comprising:

• a communication interface for exchanging data with other devices;
• and
• a processing unit for:
• receiving an indicator of predicted survey participation data for a current user device in relation to a specific website from one of:
• a survey server or the current user device, the indicator of predicted survey participation data being generated by the survey server based on current online profile data of the current user device and predictive survey participation patterns for the specific web site generated by the survey server;
• and
• selecting an advertisement directed to the current website for the current user device based at least on the indicator of predicted survey participation data.

A method for generating an indicator of predicted survey participation data, comprising:

• collecting by a processing unit of a survey server survey participation data from a plurality of user devices, the survey participation data corresponding to survey information received from users of the plurality of user devices in relation to the visiting of a specific website;
• collecting by the processing unit online profile data for the plurality of user devices, the online profile data comprising at least one attribute representative of an online activity of the users of the plurality of user devices;
• analyzing by the processing unit the survey participation data and the online profile data to generate predictive survey participation patterns for the specific website;
• receiving by the processing unit current online profile data for a current user device, the current online profile data comprising at least one attribute representative of an online activity of a user of the current user device;
• and
• generating by the processing unit an indicator of predicted survey participation data for the current user device in relation to the specific website based on the current online profile data and the predictive survey participation patterns.