Method and survey server for generating predictive survey participation patterns using online profile data

A method for generating predictive survey participation patterns using online profile data, comprising:

• collecting by a processing unit of a survey server survey participation data from a plurality of user devices, the survey participation data corresponding to survey information received from users of the plurality of user devices in relation to the visiting of a specific website, the survey information being related to at least one of the following:
• an intent of the users of the plurality of user devices for visiting the specific website and an experience of the users of the plurality of user devices during the visiting of the specific website;
• collecting by the processing unit online profile data for the plurality of user devices, the online profile data comprising at least one attribute representative of an online activity of the users of the plurality of user devices, the online activity including visiting a plurality of websites by the corresponding user for each one of the plurality of user devices;
• and
• analyzing by the processing unit the survey participation data and the online profile data to infer correlations between the survey participation data and the online profile data;
• and
• further generating predictive survey participation patterns for the specific website based on the inferred correlations, the predictive survey participation patterns allowing to generate predicted survey participation data for a particular user device based on the predictive survey participation patterns and online profile data collected for the particular user device when no survey participation data are collected from the particular user device.

A non-transitory computer program product comprising instructions deliverable via an electronically-readable media, such as storage media and communication links, the instructions when executed by a processing unit of a survey server providing for generating predictive survey participation patterns using online profile data by:

• collecting survey participation data from a plurality of user devices, the survey participation data corresponding to survey information received from users of the plurality of user devices in relation to the visiting of a specific website, the survey information being related to at least one of the following:
• an intent of the users of the plurality of user devices for visiting the specific website and an experience of the users of the plurality of user devices during the visiting of the specific website;
• collecting online profile data for the plurality of user devices, the online profile data comprising at least one attribute representative of an online activity of the users of the plurality of user devices, the online activity including visiting a plurality of websites by the corresponding user for each one of the plurality of user devices;
• analyzing the survey participation data and the online profile data to infer correlations between the survey participation data and the online profile data;
• further generating predictive survey participation patterns for the specific website based on the inferred correlations, the predictive survey participation patterns allowing to generate predicted survey participation data for a particular user device based on the predictive survey participation patterns and online profile data collected for the particular user device when no survey participation data are collected from the particular user device;
• receiving current online profile data for a current user device, the current online profile data comprising at least one attribute representative of a current online activity of a user of the current user device, the current online activity including visiting a plurality of websites by the user of the current user device;
• and
• generating predicted survey participation data for the current user device in relation to the specific website based on the current online profile data and the predictive survey participation patterns.