Dynamically switching between broadcast and unicast services for service continuity between wireless networks

A method, comprising:

• determining, by a system comprising a processor, that a user equipment is receiving a broadcast transmission of multimedia content from a broadcast access point device that is configured to send, via a broadcast wireless coverage area, the broadcast transmission to multiple devices via a point-to-multipoint wireless communication protocol;
• and
• in response to determining a relocation of the user equipment from the broadcast wireless coverage area to a unicast wireless coverage area, initiating, by the system, a unicast transmission of the multimedia content from a unicast access point device to the user equipment, wherein the unicast access point device is configured to send, via the unicast wireless coverage area, the unicast transmission to a single device via a point-to-point wireless communication protocol.

A computer-readable storage device having stored thereon executable instructions that, in response to execution, cause a device comprising a processor to perform operations, the operations comprising:

• determining that a mobile device is receiving, via a broadcast wireless coverage area, a broadcast transmission of a data stream via a broadcast bearer channel, wherein the broadcast transmission corresponds to a point-to-multipoint wireless communication protocol;
• and
• in response to determining a first movement of the mobile device from the broadcast wireless coverage area to a unicast wireless coverage area, initiating, via the unicast wireless coverage area, a unicast transmission of the data stream via a bearer communication channel corresponding to a quality of service of the broadcast bearer channel, wherein the unicast transmission corresponds to point-to-point wireless communication protocol.