Determining Indoor Location of Devices Using Reference Points and Sensors

A system comprising:

• a processor;
• and
• a memory storing computer-executable instructions that, when executed by the processor, cause the processor to perform operations comprising
• retrieving a layout of an environment,
• determining an absolute reference point for the layout of the environment,
• determining a coordinate pair for a point associated with an area of the layout, the coordinate pair for the point associated with the area of the layout being determined relative to the absolute reference point,
• determining borders of a promotional area within the layout, the promotional area being associated with a plurality of beacons that define the borders of the promotional area;
• querying an environment database for a number of unique user location records within the borders of the promotional area;
• querying the environment database for a number of sales of an item located within the promotional area;
• calculating a ratio of sales to the number of unique user location records;
• and
• determining, based at least in part on the ratio, a success rate of a promotion associated with the item.

A computer storage medium having computer-executable instructions stored thereon that, when executed by a processor, cause the processor to perform operations comprising:

• retrieving a layout of an environment;
• determining an absolute reference point for the layout of the environment;
• determining a coordinate pair for a point associated with an area of the layout, the coordinate pair for the point associated with the area of the layout being determined relative to the absolute reference point;
• determining borders of a promotional area within the layout, the promotional area being associated with a plurality of beacons that define the borders of the promotional area;
• querying an environment database for a number of unique user location records within the borders of the promotional area;
• querying the environment database for a number of sales of an item located within the promotional area;
• calculating a ratio of sales to the number of unique user location records;
• and
• determining, based at least in part on the ratio, a success rate of a promotion associated with the item.