Social media system and method based on category classification of message and combination of category affinity and personal affinity of users

A system and method of social media for dynamically presenting and organizing posts by moderated clouds of category and subcategory comprising:

• a posts database including a plurality of posts, wherein each post includes content and metadata such as subject, category, creator, audience level;
• user comments, link to original article url (if clipped);
• determine by a process running on the server of a social networking system, posts that are within the user's sphere of interest as determined by the post's category and subcategory that match category data from user's profile and personal affinity to the second user that is viewable on a measurement system;
• a profile database including user, location, privacy preference, category subcategory preference, credit balance, badge;
• post tag includes user data from user profile database, further wherein the user data associated with each post includes a grant to access the post for editing or adding category tag by users with strong affinity to the creator of the post;
• Category cloud that can be attached to user profile data and to a post;
• Server module with indexing component for indexing the posts based on category and subcategory;
• a feed generator engine which assembles posts from a posts database wherein each post may include multiple formats of content and one or more tags including category