Display assemblies and methods for applying the same to vulcanized rubber articles

A method for attaching a display assembly to a surface of a vulcanized rubber article comprising the steps of;

• preparing a surface of a vulcanized rubber article by cleaning the surface;
• applying an adhesive material to form an adhesive layer;
• placing a display assembly into contact the surface with the adhesive layer interposed therebetween to form a bond between the display assembly and surface, the display assembly comprising:
• one or more display layers of elastomeric material constructed to provide a display indicia;
• and
• an intermediate layer formed from an elastomeric material that is different from that of the one or more display layers;
• wherein the intermediate layer is interposed between the adhesive layer and the one or more display layers, the adhesive layer being formed from a material capable of chemically bonding the display assembly to the surface of the vulcanized rubber article.

A vulcanized rubber tire comprising:

• a target surface disposed along a portion of the rubber tire;
• a display assembly disposed onto the target surface and comprising:
• a display layer of elastomeric material;
• an intermediate layer formed from an elastomeric material different from that of the one or more display layers;
• and
• an adhesive layer interposed between the target surface and the intermediate layer bonding the display assembly to the target surface.